"Fiber to the people" – promoting future infrastructure

Campaign design, PR, social media, canvass

After 1,000,000 brand conversations the Swedish people download content with fiber-speed and enjoy their new infrastructure.

We skipped traditional advertising and used the most effective method of them all; influencing by person-to-person conversations, social gatherings and word-of-mouth.

Inviting neighbours to information meetings. Local campaigns ran by the communities themselves. Systematic door-to-door individual canvassing. We met people face-to-face, and explained the benefits of Fiber to the Home by Telia Sonera.