"Changing behavior – American Express Blue Card with Apple Pay"
Concept development, design, digital, project management, media strategy, sales
Anyone can forget their credit card. But no-one leaves home without their smartphone.
We love launching new services and changing behavior. It’s a challenge. And it takes creativity, hard work and a great product to do it.
Working with Apple Pay and American Express, we strategically went for markets where American Express was frequently used. We built a touch-and-feel pop-up mini Apple Store at Zurich and Basel Airport, allowing the promoting personnel to help the consumer activate Apple Pay on their smartphones.