Diners Club International


"Street Food by Diners Club"

Concept development, event, PR, location strategy

Some clients have a spiffy history. Diners Club, the world’s first independent credit card, is one of those. A company founded on a hearty purpose; food.

The concept was given; finding the best chef’s in the Nordics in order to offer Diners Club members something extra during urban lunch breaks.

Chefs from famous Nordic Michelin starred restaurants; Ylajali (Oslo), Mathias Dahlgren (Stockholm), BROR (Copehagen), Muru (Helsinki) were all invited to staff food trucks, making creative and innovative culinary art. People stood in line for hours, getting a taste of modern gourmet street food.