Cresco Car Premium (DNB)
Strategy, concept, design, digital, sales, project menegement.
When our long-time client Cresco Car Premium wanted to launch a new marketing campaign at the OSL Airport, we decided to build awareness around the product benefits for car owners.
We played around with tires, car paint, checkered flags, oil and grease, we ended up in the movie “Drive” for our full inspiration. The promoters were dressed in the iconic gold jacket, with the embroidered golden scorpio, just like Ryan Goslings immortal character in the movie, and engaged the audience with relevant conversations about the product.
The stand was built around the world’s most advanced car simulator, in addition to tools and props from the car and racing community – and it did not take long before the line of passengers started to pile up.