Porsche 911 "Timeless Machine"

Traditional airport car exhibitions are rarely powerful enough on their own.  The customer journey from a glance at a glossy car to an actual purchase is long, with too many layovers along the way.

So we shortened it.

For the launch of the Porsche 911 “Timeless Machine”, Face2face transformed the location at Oslo Airport into an experience. Travellers were invited to sit behind the wheel of the real thing, feel the leather, hear the click of the door – and then take it for a spin through a close-to-real-life VR car ride. No traffic, no speed limits, no waiting.

With Face2face’s own digital tool, Beest, prospects could sign up for a real test drive on location – turning a quick airport encounter into a qualified lead, and a long winding customer journey into a short, exhilarating one.

A timeless machine deserves a timeless first impression.